Street Smart Practice: Noticing the Pulse

By Myself

Heidi Gutekunst, MSc. (Econ.), is co-founder and CEO of Amara Collaboration and an Action Inquiry Fellow. She works as a transformational catalyst for individuals, teams, and systems/organisations through her vibrant presence in facilitation, developmental coaching and consulting. She pays attention to the dynamics behind and beyond the obvious, while simultaneously being practical and strategic. Heidi is especially interested in gender dynamics, feminine power in leadership, and developing less hierarchical structures. She has many years experience in these areas both as an external consultant and as an internal leader.

Heidi has worked most of her career in traditional and digital advertising agencies and has won several national and international awards in innovative advertising, branding, design and digital service design. Prior to founding Amara, Heidi served as a CEO for a digital advertising agency and led the company through a transformation which resulted in improved financial performance, greater employee satisfaction, conquering new strategic offerings, turning customers into accounts and winning both national and international awards for the first time in years.

Heidi is the mother of three beautiful teenagers, travels for work and life, is engaged in multiple initiatives and is a regular speaker at international Business Forums interested in her personal entrepreneurship and transforming ability.